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How Do I Choose a Toothpaste That’s Right For Me?

It’s happened again – you’ve run out of toothpaste, and now you’re facing an aisle of seemingly endless options. Do you spend minutes mulling over the brand with the best slogan, packaging, or promises, or do you have an old tried-and-true favorite? Perhaps you simply grab whichever tube is on sale? 

Whatever your method for choosing a toothpaste, it’s important to remember that not all toothpastes are created equal. The ingredients in your toothpaste can play a significant role in your oral health. Before you decide on your next tube, check out these five things you should look for when buying a new toothpaste.

4 Things You Should Look for In Your Next Toothpaste

ADA Seal of Approval

Above all else, you should check that the toothpaste you choose bears the ADA seal of approval. This means the American Dental Association has deemed the product as safe to use and effective in protecting your oral health. 


The shining star of toothpaste ingredients – fluoride is a naturally occurring mineral that protects against that acid and fights against the demineralization process. Simply put, it makes teeth harder and more protected against cavities!

(Fun fact: Every ADA-approved toothpaste contains fluoride!)

Zinc Citrate

Zinc citrate is a multifunctional ingredient that can help reduce plaque buildup and the impact of odor-producing bacteria. Multiple studies have shown that those who brush their teeth with toothpaste that contains zinc citrate have significant bacteria reduction compared to those who use toothpaste without zinc citrate. Less bacteria not only means better overall oral health but also better-smelling breath!

Potassium Nitrate

If you have sensitive teeth, the main ingredient you may want to keep an eye out for is potassium nitrate. Potassium nitrate works by putting a protective coating over the sensitive areas of your teeth. 

Get Advice From A Dentist About Your Next Toothpaste

The right toothpaste can ensure that your smile is healthy and strong! If you need help choosing the next toothpaste that’s right for you, call or schedule an appointment online with us at Klement Family Dental today!